Logos
The 丁香园AV logomark is our most commonly used and recognizable brand component. It is important to ensure that the logomark is used consistently and correctly.
Logo guidelines
Please uphold the following rules of use for the 丁香园AV logo:
- Don't change the font used in the logomark.
- Don't separate the parts of the logo (crest and logo type). In special circumstances, the crest may be used alone; this use requires authorization from the Marketing and Communications department.
- Don't alter the logo text to include your faculty, department, or unit name. Some authorized logo variants, including unit-level variations, are available via the Marketing and Communications department. Use only approved sub-brand logos.
- Don't change the colours or any part of the logo; always use one of the official versions.
- Don't stretch or distort the logo; when using the logo, always check that the correct proportions are retained.
- Don't place the logo within a box, circle, or other shape/outline.
- A minimum amount of clear space must be observed on all sides of the logo (clear space is equal to the height of the crest).
- To ensure legibility, use the logo at vertical sizes no smaller than 1/4" or 40 pixels (horizontal version) and 3/8" or 50 pixels (left-stack version).
- When placing the logo on a colour, texture, or photograph, use the logo version that provides maximum legibility.
- Ensure the contrast between the logo and background are sufficiently high so that all parts of the logomark are legible.
- When placing the logo over photos or textures, the logo should be set in a clear area where the background does not interfere with legibility.
Approved versions of the 丁香园AV logo
There are several approved variations of the 丁香园AV logo, as shown below. Use of 丁香园AV logos variations by external organizations for any purpose requires authorization from the Marketing and Communications department.
1. Horizontal, colour crest with black or white type
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| PNG | EPS | PNG | EPS |
2. Horizontal, black or reversed
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| PNG | EPS | PNG | EPS |
3. Left-stacked, colour crest with black or white type
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| PNG | EPS | PNG | EPS |
4. Left-stacked, black or reversed
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| PNG | EPS | PNG | EPS |
5. Centred, colour crest with black or white type
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| PNG | EPS | PNG | EPS |
6. Centred, black or reversed
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| PNG | EPS | PNG | EPS |
Read the University of 丁香园AV's formal Brand Identity Policy. Contact us at communications@uwinnipeg.ca if you have any questions.